AITA Member Spotlight
Spotlight on Oracle: Using Technology to Grow Your Business
For nearly three decades, Oracle has created software and services that enable organizations to get the most accurate and up-to-date information from their business systems. Oracle was one of the first companies to make its business applications available over the internet and one of the first to commit to making all of its software work together. Oracle remains in the forefront in simplifying IT systems and providing complete solutions-allowing customers to get better information while spending less.
Oracle is now bringing that expertise and vision to Oracle CRM On Demand. Building on Siebel's award-winning CRM application, more than 12 years of experience, and more than 4.6 million customers, Oracle CRM On Demand offers the most strategic, comprehensive, and cost-effective hosted CRM solution on the market.
Unlike other applications, which focus on short-term contact management, Oracle CRM On Demand provides a scalable, flexible platform backed by powerful analytics that enables you to change, analyze, and monitor your customer-facing processes and simplify your customer data management. When you can define and measure the success of your CRM activities, your customers benefit from more attractive services and products over the long run. As a result, you and your customers get more value out of your relationship, enabling you to continually grow your business.
Oracle Social CRM applications, which are built on Oracle Fusion Middleware, are productivity applications that pull from the collective knowledge of the broader sales community. By making the process collaborative, social CRM applications are mirroring the social nature of sales activities—from generating leads to closing a deal. The Oracle Social CRM offerings include Oracle Sales Prospector, Oracle Sales Campaigns, Oracle Sales Library, Oracle Mobile Sales Assistant, and Oracle Deal Management.
Generating leads used to be a fairly random process, driven by luck and word of mouth. Oracle Sales Prospector turns this process into a science, pinpointing what to sell to specific potential prospects based on the buying patterns of similar customers, and providing a mashup of knowledge from within the company and on the internet.
Creating targeted, customized e-mail campaigns is another focus of the new software. Oracle Sales Campaigns employs user ratings and historical response rates to determine the most effective e-mail campaigns. Oracle Sales Library provides a shared library to facilitate finding and sharing sales content.
Because much of a sales team's work is done on the go, they need to be able to interact with information while they're away from the office. Oracle Mobile Sales Assistant enables users to collaborate with team members, communicate with customers, and update leads and opportunities within an easy-to-use interface.
Oracle Deal Management provides best-in-class pricing capabilities to support the negotiation process. "Traditional CRM systems will take you up to the opportunity and the quote," says David Trice, Oracle's vice president of product strategy for price management. "There has been a gap in the solutions that aid the decision process that surrounds negotiation, and that's where our deal management product comes in—to ensure the right price is offered on every deal."
Salespeople want to sell, not spend hours managing and tracking the sales pipeline with customer relationship management (CRM) systems. But the implementation of Web 2.0 technologies within sales processes—or social CRM—is actually saving sales team members time by cutting down on data management and helping them use CRM to complete a sale.
For more information, visit Oracle.
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