Credit Unions Adopt Growth Marketing Technology Services from AdeptMedia Credit Unions Adopt Growth Marketing Technology Services from AdeptMedia
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Credit Unions Adopt Growth Marketing Technology Services from AdeptMedia
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Credit Unions Adopt Next-generation Member and Revenue Growth Marketing Technology Services from AdeptMedia

AdeptMedia Awarded 9 New Contracts for Targeted Marketing Campaigns

Contacts:
AdeptMedia
(888) 512-1099

Huntsville, AL, August 9, 2007 AdeptMedia™ Corporation, a provider of innovative marketing solutions for the financial services industry, today announced it has been awarded 9 new contracts from credit unions across the United States. AdeptMedia is supplying the credit unions with marketing solutions to customize and personalize member and revenue growth campaigns that help increase response rates and measurable results. The new contract wins demonstrate the growing use of AdeptMedia's DeepTarget™ and MarketEasy™ software within financial institutions to help attract new members, build product awareness, and target financial product offers to existing members.

"Personalization and customization of marketing messages to the customer have been a real success in many industries," said Preetha Pulusani, CEO and President of AdeptMedia. "We are excited to see the Financial Services industry continually adopt these innovative technologies. Our services and technology platform gives these progressive credit unions more effective online and print marketing campaigns that drive revenue and member growth."

The credit unions will deploy DeepTarget and MarketEasy in a variety of unique marketing outreach programs with a range of goals including membership growth, new branch and ATM openings, product line expansions, and online banking applications.

Credit unions awarding contracts to AdeptMedia included:

  • Fremont Federal Credit Union, Fremont, OH ($119 million assets)
  • FortBelvoir Federal Credit Union, Woodbridge, VA ($236.1 million assets)
  • Jax Federal Credit Union, Jacksonville, FL ($320.9 million assets)
  • K-25 Federal Credit Union, Oak Ridge, TN ($253.5 million assets)
  • Lockheed Federal Credit Union, Burbank, CA ($2 billion assets)
  • Solidarity Community Federal Credit Union, Kokomo, IN ($147 million assets)
  • SPC Cooperative Credit Union, Hartsville, SC ($91 million assets)
  • Toledo Area Community Credit Union, Toledo, OH ($343 million assets)
  • USA Credit Union, Troy, MI, ($573.4 million assets)1

The credit unions are in various stages of launching their marketing implementations under terms of their respective contracts, with most of the launches scheduled within sixty days.

AdeptMedia's DeepTarget and MarketEasy solutions deeply integrate online marketing and digital printing for affordable, personalized marketing that maximizes return on investment. Data integration and marketing campaign creation capabilities let institutions target and deliver one-to-one marketing messages with relevant offers across multiple delivery channels or media, including web sites, online banking applications, e-Alerts, e-Statements, and four-color personalized print.

For example, a credit union may decide to send highly customized messages to females members, age 35-50, that have not purchased a CD in over 12 months. Customer insight from existing data and interactions are matched with product information to determine relevant offers. AdeptMedia's technology prints, via marketing documents, or displays, via a banner, a highly tailored message for that particular demographic. Statistics show that this kind of personalization of message can result in 200% to 300% increases in response2.

About AdeptMedia Corporation
AdeptMedia Corporation is a software technology company rapidly redefining targeted marketing. Through the use of MarketEasy and DeepTarget online and color print marketing technologies, AdeptMedia is able to provide comprehensive messaging solutions for any-sized business. With anticipated significant growth in both the online advertising industries, AdeptMedia is uniquely positioned for sustained success. For more information, visit www.adeptmedia.com

  1. Asset information for SPC, Solidarity, and Fremont Credit Unions obtained from Callahan and Associates. All other asset information is based on 2006 figures obtained from the credit unions respective web sites.
  2. Romano & Broudy

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